Hi, I’m Farra Kober.

I’m here to help you land your dream job.

I am, first and foremost, a storyteller. 

As a young child I fell in love with theater, truly the oldest form of community storytelling. By age twelve I was storytelling to the masses, touring the United States as Annie. While I’m no longer performing on stage, I’ve evolved into an Emmy-award-winning content strategist, now telling the stories of multi-million dollar companies to global audiences.

Today, as a marketer, it’s my job to ensure a brand’s story is clear and compelling to internal and external stakeholders alike. As it turns out, my own personal “brand story,” has not been particularly linear. I began my career as a production assistant in cable news and I am now a senior marketing executive for a global company. In between, I’ve worn many hats as a social media manager, a journalist, a digital director, a television producer, and a multi-media content VP, to name a few. While the day-to-day responsibilities of these roles have been distinct, I’ve discovered a thematic through-line among them; the need for a keen eye toward story and the ability to compose an interesting narrative.

Over time, I’ve had the great fortune to manage many teams of many sizes. I’ve had the honor of working for corporate presidents and CEOs and working with incredibly talented colleagues across a multitude of disciplines from sales to finance to technology and beyond. And, over time, I’ve participated in many, many, many interviews, both as the candidate and the employer. Some went incredibly well and some were, well, abysmal. What I’ve come to observe and realize, is that the best interviewees all have one thing in common, no matter what the job: a command of storytelling. I don’t mean that someone needs to be able to craft a New York Times bestseller or an Oscar winning screenplay. I mean that to succeed in an interview, the candidate must be an expert in the story of themself, of their own personal and professional narrative.

I am uniquely suited to help you hone this narrative and dramatically improve your interviewing technique. Through a series of conversations, self-reflection exercises, and mock interview rounds, training with me will leave you prepared for any conversation with a prospective employer. You’ll no longer have to worry about how to handle the cliched “strengths and weaknesses” question, nor fear the surprise query designed to throw you off your game. It is my goal to help you build complete confidence in your own unique self-marketing strategy, ultimately creating a story that’s sure to be a page-turner.

I can’t wait to work with you.

What the job seekers are saying…

“I knew I had a good application and plenty of experience to speak of, but felt uneasy thinking on my feet when answering interview questions. Using Kober Coaching, I quickly developed the confidence to organize and convey my thoughts in a concise and personable manner. This has helped me immensely in achieving my goals as a surgical resident.”

— Josh, Surgical Resident

“Farra helped me prepare for an interview when I was looking to change fields. Although I am an experienced attorney who had been on many interviews throughout my career, I had never considered a number of the issues Farra and I worked through. It really helped me prepare for tough questions and present myself in the best light.”

— Karen, Attorney

“Look no further — this is your go-to coach! Farra and I worked together to create a resume and cover letter I was proud of. Her knowledge of what companies are seeking, her understanding of various fields, and her keen business acumen offered me the tools I needed to get out of my way and highlight the most important points I wanted to showcase.”

—Jeremy, Talent Agent

“As a creative, Farra helped me focus my storytelling in a cogent manner. I was able to build an arsenal of interview answers all with the goal of selling my story and work.”

— Rebecca, Video Producer

Mini-Interview with Farra: